What is Email Marketing and why is email marketing so important for any business
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Email marketing is a way for businesses to build a relationship with their potential customers by sending personalized and customized emails to offer products and services.
Email marketing is a form of business. Buying leads from third party sources and doing bulk mailing isn’t email marketing.
It is a way to build an ongoing relationship with your potential customers.
There are 3 types of email marketing which you should know
- Transactional email marketing.
- Direct email marketing.
- Mobile email marketing.
Why should you use email marketing for your business?
It is said that the larger the email list you have, the more dollars you can earn in a month. The number says it all when it comes to proving the credibility of it.
Here is some statistics for why you should use this marketing:-
- By 2023 there will be 4.3 billion active email users.
- 293.6 billion emails were sent and received each day.
- You can expect $42 of ROI for every $1 you spend.
- The average open rate for a welcome email is 82%.
- You can generate a 50% higher open rate by personalized subject lines.
- Adding videos to your email can increase 300% of click rates.
How to collect or build an Email List?
The number one way that you can build an email list is actually creating an opt-in, a lead magnet or a freebie. You are giving away something for free in exchange for someone else to give them an email.
You can offer your lead magnet using FB ads, websites, blog posts.
What is a Lead Magnet?
Lead magnet is a giveaway that you give to a person in exchange for their email address. It Could be an e-book, a guide, a free product or service, a course or something, it could be a membership site or a forum or anything which is related to your niche.
If you are selling products then it might be good to give a free product that’s related to your products or whatever you’re selling, if you are selling a service it might be good to give a free guide that’s related to your service so that people can get to know what kind of knowledge do you have, how can you help them so that they can trust you and give their email.Your lead magnet must be related to your site content or niche.
What is AutoResponder in Email Marketing?
Autoresponders are an Email marketing tool that automatically responds and sends newsletters or messages via email to a certain group of contacts.
An email autoresponder is an extremely important piece whenever you’re planning a marketing campaign.
Using autoresponder you don’t have to respond to your messages one by one, an autoresponder will do that for you.
The autoresponder platform you choose lets you design your newsletters, create a contact list, and set triggers to send them out to the email list.
You can program your autoresponders to be sent out on certain dates and schedules so that you can keep your subscribers informed.
There are more benefits that you can get from an autoresponder. You’ll be saving a lot of time when you’re using it and you can automate a lot of other stages of your marketing.
Autoresponder can maximize your return of investment and boost your sales.
These are best autoresponders in the market and i am personally using these email marketing tools :-
- Active Campaign.